Style Guide
Art Directed motion graphics for Instagram posts & stories.
Print Production
Modified layout sizes of the seasonal ad campaigns for global offices.
Art Direction: Motion
Instagram
post & story
&
Print Ad Production
Year: 2022
Brief: As a Digital Production Designer, I created motion animations using Adobe After Effects for social media.
Goal: Follow the brand guideline and color palettes to create series of marketing animations that convey whimsical way to promote the sets of Brow products.
Challenge: Apply sounds of special effects and illustration to create a series of animation that’s modern and quirky.
Unique solution: There is a good balance between the illustrated graphics and the photo presentation of the product.
The animation still appears to be fresh and user friendly.
Modifying layouts and sizes for print ad campaign.
Brief: I modified sizes and recomposed layouts for the print ad campaign banners of new Blush product line.
Challenge: Re-arranging key visual elements within the differently sized banners and making all of the sizes look cohesive was a big challenge. Keeping the proportion in-between product, and model images is important as well as model sizes in-between different titles but the same sizes. Each visual element such as a model, a product, a background, or an object from the retouched images was not always individually layered, so to extend a background image to fit correctly within the frame, resizing flawlessly was necessary.