Generation Korean shares Korean culture as it’s lived today in the U.S., within a broader global context, with a focus on New York City’s local boroughs.

With a retro- and vintage-inspired view, Generation Korean introduces Korean culture, stories, and innovative Korean products in a friendly, humorous way—like hearing from a trusted friend.

Built on editorial storytelling and creative work, Generation Korean supports Korean culture nourish across the U.S., connecting language, culture, and audiences along the way.